Monthly Archives: January 2012

Text from Totally Vivid

“Sometimes, the longest shots are the ones that pay the most dividends. Out of 2500 other unsigned artists that entered MTV’s Brand New for 2012, it was Norwich rapper Context that walked away triumphant, and one listen to his forthcoming single Drowning makes it clear why.

Self-written, Context’s material makes a powerful case for itself and has already been turning heads at Radio 1, SBTV and 1 Xtra.

At his best, Context is like a British Weeknd, all moody ambient backdrops and skeletal beats. It’s like a vision of the future, a lurid Tron-style world of neon colours and permanently raining skies. Drowning feels like the thrum and pulse of the city itself, coursing its way through the phone networks and the very ether itself – every potential listener out there a port on this wi-fi scale adventure into the most involving of soundscapes.

British rap is big stuff right now. But Context is like no other British rap – and of all the other artists on MTV’s Brand New for 2012 list, it is his more than any other’s that actually ‘sounds’ most like the future.”


Context joins CODA Music Agency

I’m very proud to announce that I have just signed with CODA as my live booking representation, and join their roster alongside such acts as Emeli Sande, Ellie Goulding, Example, P Money, Magnetic Man, The xx, Caspa, High Contrast, and more.

All live booking requests should now be directed to my agent:

MTV Spotlight Interview: Context (Brand New for 2012)

I went for a pint with MTV to chat about my Brand New for 2012 win

Click below to play:

Context in ‘Wall Street Journal’ and ‘Billboard’

Two massively peak pieces of stateside press, from the Wall Street Journal and Billboard! Click on the respective images below:

Wall Street Journal: ‘MTV Taps in to Online Buzz’

Billboard: ‘Unsigned Artist Context Joins MTV UK’s ‘Brand New For 2012′ List After Musicmetric Partnership’

Today’s issue of The Sun. Page 16

Then, I found a newspaper on the train when I was in Norwich for the afternoon, was flicking through and found a whole page on me! lol

Context wins MTVs Brand New for 2012

Well, keeping this quiet for 24 hours has NOT been easy!

A MASSIVE, MASSIVE, MASSIVE thank you to everyone who voted for me, and the hundreds and hundreds of people who shared the link on facebook and twitter. Thanks to all of YOU, MTV have now, for the first time ever, added an unsigned act to their ‘Brand New’ list. Me (Click HERE for the official MTV announcement)

So, the 10 acts on list are as follows:

MTV Brand New for 2012

Angel (Island Records)
Charli XCX (Atlantic Records)
Clement Marfo & the Frontline (Warner Bros.)
Conor Maynard, (EMI)
Delilah (Atlantic Records)
King Charles (Universal Republic)
Lana Del Rey (Interscope)
Lianne La Havas (Warner Bros.)
Michael Kiwanuka (Polydor Records)

I don’t really know what else to say. Blown away to sharing a list with such illustrious company……

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